We are a group of lateral thinkers, strategists & designers that help property developers in achieving their return of investment.

We believe being fast & nimble are required in the business of property — from reading the trends, to measuring market volume, to developing a concise brand strategy down to the promotional campaign and open house events.

BRANDING

Our holistic approach begins with branding, employing a visual language that reflects the objective of our clients.

STRATEGY

We provide extensive planning and in-depth market analysis; from pricing structure to asset valuation.

DESIGN

We believe that good design brings good business — with better communication, comes better understanding of a product.

Service is at the heart of everything we do. Our experienced, dedicated team work tirelessly to help our clients find and maximise value and potentials.

Methodology

Our team consists of individuals with diverse backgrounds and experiences; from designers to marketing specialists, from strategists to executioners, each equipped with unique skill sets that are complimentary to one another.

With solid teamwork and horizontal structure, our process allows each member to be a team player, bringing in ideas in an environment where unnecessary bureaucracy is eliminated. We believe in the collaborative spirit of a progressive company, approaching each project with an open mind, enthusiasm and positive spirit.

1

ESTABLISHING A MUTUAL OBJECTIVE

Our process begins with identifying and establishing a mutual goal with developers. With a concise brief, comes a better understanding — at this stage, data will be collected, analysed and interpreted. With on-site examinations, we provide a closer look at the products and provide developers with a thorough strategy.

2

STRATEGIC PLANNING, BRANDING & DESIGN

With in-depth analysis on market demography, pricing and product, we will devise branding strategy tailored to the needs of our clients. We understand the value of property branding and the importance of succinct presentation in the marketing tools.

3

IMPLEMENTATION & EXECUTION

Over the years, we have built a robust network of marketing specialists and relevant vendors, ranging from digital media providers to interior designers, enabling us to implement and execute ideas in the most efficient manner.

Each project is unique and requires bespoke solution. Our objective is to penetrate complex market with precise, targeted strategy.

CLIENTELE

The members of our team have been involved in various projects by the following developers:

• Agung Podomoro Group
• Alam Jaya Perkasa Group
• AKR Land
• Binakarya Propertindo Group
• Cenas Group
• Duta Putra Land

• Farpoint - Gunung Sewu Group
• Harmas Jalesveva
• Karya Cipta Group
• Margahayuland Group
• Pikko Group
• Pondok Indah Group